The blog is dead. Long live the blog

Has blogging run its course? Here's a tidy wrap-up by Jason Kottke, from a year-end series of predictions assembled by the Nieman Journalism Lab.

The primary mode for the distribution of links has moved from the loosely connected network of blogs to tightly integrated services like Facebook and Twitter. If you look at the incoming referrers to a site like BuzzFeed, you’ll see tons of traffic from Facebook, Twitter, Reddit, Stumbleupon, and Pinterest but not a whole lot from blogs, even in the aggregate.

For the past month at kottke.org, 14 percent of the traffic came from referrals compared to 30 percent from social, and I don’t even work that hard on optimizing for social media. Sites like BuzzFeed and Upworthy aren’t seeking traffic from blogs anymore. Even the publicists clogging my inbox with promotional material urge me to “share this on my social media channels” rather than post it to my blog.