Learn to kern

We're all art directors now. Rob Sutton of the Typecast blog offers a tip on kerning type—adjusting the space between individual letters:

"The hard thing about kerning a word is that you know what it says, and so the subtleties of bad character spacing aren’t immediately apparent. She suggested turning the type upside down."

That's the sound of my monitor hitting the desk after it slipped out of my hands.