Is social media worth it?

How much time does it take to “do” social media—and is it worth it? Michael Hyatt, author of Platform: Get Noticed in a Noisy World, explains at Forbes.com:

I still maintain you can do it in 30 minutes a day, but you’ve got to be intentional and strategic, and you don’t have to be involved in every social media channel. The main one [to focus on] is where your prospective customers congregate.

Hyatt started blogging in 2004. It took him four years to reach 1,000 readers a month, but went from 1,000 to 20,000 monthly readers by “diving into social media, blogging consistently (three times per week), and finding his narrative voice.”

When I started making it about the reader [and not about me], it was a little shift, but a huge impact. I’d tell a personal story, which is important in terms of connecting with the audience, but I’d quickly turn and make it about them.

Today, he reaches nearly 400,000 readers per month.