MSM Transportation provides commercial trucking, logistics, and other transportation services throughout Canada and the United States, including expedited cross-border trucking. MSM managing partner Mike McCarron is a leading voice on transportation sales management and customer service, and his work has appeared in Fleet Owner, Today’s Trucking, and other industry publications. Media contact: Stephen Petit
Dec 1, 2011 Filed Under: Sales Facebook and Twitter won’t fundamentally change our business—we still move freight on trucks, and shippers still want good service and better prices. But social media is revolutionizing how people talk and hear about our companies. How to manage this change is a multi-million-dollar question at a lot of businesses. Here’s how to start searching for an answer.
Jul 28, 2011 Filed Under: Sales There are lots of ways to build a trucking company. One is to drop your prices and reap the market share. Or you can work with the customer to take out inefficiencies and waste in his distribution chain. Take out cost drivers and you’ll not only grow your business, you’ll shift the focus on better operations instead of the same old business-as-usual battle over rates.
Jun 1, 2011 Filed Under: Sales Until now, our reaction to an RFQ has always been the same. We spend a ton of time and resources to create a detailed proposal with every reason why that company’s freight should be on our trucks. Then I got an RFQ from a transportation manager who apparently doesn’t know about blind cc’ing his email. It was distributed to 173 industry players and wanted numbers on more than 300 lanes. I had a week to complete the task. Suddenly, I realized we handle RFQs all wrong. Here’s how to get them right.
Mar 15, 2011 Filed Under: Sales It created mass chaos for my entire family. As the news spread, their phones and Blackberries began sounding like Vegas slot machines. None of them could fathom what had just happened. It was the only topic of conversation around my house for more than a week. Yes, it was true. Dad is on Facebook!
Feb 1, 2011 Filed Under: Sales In selling, it’s important to remember that your success or lack of success during a sales call begins the moment you walk in the door and the decision-maker lays eyes on you. Assuming you’re not walking in smelling like a cigarette or wearing a coffee-stained brown bowling shirt, you can easily affect how others perceive you by worrying less about what your mouth is saying and more about your body language. Here’s where to start.
