PACCAR Parts Receives David Ogilvy Award for Digital Analytics and Promotions Campaign Excellence

RENTON, Wash., Oct. 9, 2019 – PACCAR Parts’ award-winning marketing team was honored for its successful multimedia and email advertising campaigns. The company won a prestigious ARF David Ogilvy Silver Award during an award ceremony held on September 26th in New York City.

The ARF David Ogilvy award is the only award show that honors the research and digital analytics insights behind the most successful advertising campaigns. PACCAR Parts was nominated in the Industry Vertical Category for its “Business-to-Business: Savings in Overdrive/Get in Gear” campaign.

“This recognition in the industry reflects PACCAR Parts’ commitment to customer engagement in the digital landscape,” said Chris Scheel, senior director of marketing. “It also rewards the dedication and creative vision of our talented marketing team within PACCAR Parts.”

“This honor reinforces our commitment to engage with our customers in a way that resonates with them. It also keeps us striving to innovate in customer outreach.” said Larry White, retail marketing manager.

In addition to the ARF David Ogilvy award, this is the fourth consecutive year in a row PACCAR Parts has won awards for marketing excellence including multiple Tempo Awards from the Chicago Association of Direct Marketing.  

About PACCAR Parts:

PACCAR Parts drives uptime for fleets of all sizes with industry-leading products, services and customer support. PACCAR Parts operates a global network of 18 parts distribution centers that offer aftermarket parts sales support to DAF, Kenworth and Peterbilt dealerships and TRP stores around the world. PACCAR Parts distributes quality products under the DAF, Kenworth, Peterbilt, PACCAR Genuine and TRP brands for all makes of trucks, trailers, buses and engines, as well as select OEM and aftermarket brands from around the world. Regardless of the make, model or age of the truck, PACCAR Parts takes pride in providing quality brands that exceed customer expectations. For more information, visit PACCARParts.com.

About TRP:

TRP parts for trucks, trailers and buses are distributed exclusively by PACCAR Parts, a division of PACCAR Inc., and are available globally through authorized retailers that include TRP Stores as well as DAF, Kenworth and Peterbilt dealerships. Supported by a worldwide network of parts and service professionals, TRP offers reliable aftermarket products that are designed and tested to meet customers’ expectations for quality and value. Regardless of vehicle age, make or application, TRP is the all-makes leader for quality parts that are trusted, reliable and proven. For more information, visit TRPParts.com.

 

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