About Us
Doug Siefkes
Doug founded the firm in 1991 with one client — Kenworth, a relationship that continues today. Senior editors and writers know Doug as one of the most effective PR guys in the business, with an unmatched appreciation for what they want in a story.
Stephen Petit
Stephen teamed with Doug in 2004 after 11 years as an editor and partner in a B2B publishing company for the trucking industry in Canada. He’s fluent in “truck” and knows every dialect—fleet manager, company driver, owner-operator, freight broker, maintenance manager, and more. Follow Stephen @TruckPR.
Ryan Siefkes
Ryan is a Partner with extensive experience in public relations and communications. He helps companies build their brands, strengthen visibility and navigate complex communications challenges, drawing on years of experience working with organizations across the transportation industry.
Darin Burt
Darin is a multi-skilled communicator with a career that spans more than two decades delivering engaging and informative content for business/lifestyle magazines and trade journals. The former editor for Log Trucker magazine, Darin has covered equipment roll-outs, to features on intriguing fleets.