About Us
Doug Siefkes
Doug founded the firm in 1991 with one client — Kenworth, a relationship that continues today. Senior editors and writers know Doug as one of the most effective PR guys in the business, with an unmatched appreciation for what they want in a story.
Stephen Petit
Stephen teamed with Doug in 2004 after 11 years as an editor and partner in a B2B publishing company for the trucking industry in Canada. He’s fluent in “truck” and knows every dialect—fleet manager, company driver, owner-operator, freight broker, maintenance manager, and more. Follow Stephen @TruckPR.
Ryan Siefkes
Ryan joined the firm in 2018 and is an account manager, supporting clients with a range of communications efforts including content development, brand storytelling, media relations, and digital marketing initiatives.
Darin Burt
Darin is a multi-skilled communicator with a career that spans more than two decades delivering engaging and informative content for business/lifestyle magazines and trade journals. The former editor for Log Trucker magazine, Darin has covered equipment roll-outs, to features on intriguing fleets.